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September 09, 2009

Comments

David Meerman Scott

Isn't this a great example of knowing your buyer persona? Thanks Anne for posting.

Anne Sorensen

Thanks David! Its a fantastic example. The fundamentals of knowing and understanding your customers and placing their needs at the heart of our marketing efforts will always bear fruit - particularly when that understanding is used as a base for clever creative. When you see it done well like this - it reminds me how exciting it is to be a marketer and provides inspiration for future projects! Thanks David for highlighting this example. PS I left a message for Adele on her Buyer Persona blog also! :)

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