Facebook, Twitter, blogging and LinkedIn are just a few of the social media platforms and as discussed previously, facilitate strategic marketing by enabling engagement with customers in one on one conversations, listening and authenticity. It's all about building relationships. And LinkedIn fosters those - in spades.
Here are some LinkedIn stats*:
* LinkedIn has over 47 million members in over 200 countries and territories around the world.
* A new member joins LinkedIn approximately every second, and about half of all members are from outside the U.S.
*Executives from all Fortune 500 companies are LinkedIn members
Yes it is a slightly more serious form - you post your professional background/resume as a profile and can request recommendations from those with or for whom you’ve worked. But this is just the start - it is so much more! For a Business to Business marketing tool - LinkedIn can be really useful. The following are just five features of LinkedIn relevant to growing your business.
LinkedIn is fantastic way to follow up those connections made at networking events. Instead of forwarding the 'it was nice to meet you' emails, you can connect via LinkedIn and in the process still send a message. The person with whom you’re connecting will immediately receive your background and profile.
LinkedIn has tools enabling to search and identify companies within an industry and location. Extremely useful!
3. Brand Personality
Linked n enables you to connect your twitter and blog feeds. You can attach documents and presentations - and even provide book reviews which provide further insight into you and your brand.
Joining groups of interest on LinkedIn provides a wonderful way to network, expand contacts and cultivate useful information.
Being active on LinkedIn will also help your SEO. You can include your website details on your profile.